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Corporate

For tourism and hospitality businesses

Visit Ystad is the destination platform of the Municipality of Ystad, dedicated to promoting Ystad as a visitor destination. Through its website, social media channels, and event calendar, Visit Ystad showcases the destination's attractions, experiences, and events, together with businesses and stakeholders within the tourism and hospitality industry. Visit Ystad collaborates with Visit Skåne in marketing the destination to international markets.

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Accommodation Statistics

How much do tourists spend? What contribution does tourism make to GDP and regional GDP (GRP)? How many people are employed in the tourism industry?

You can find answers to these questions and much more in the Swedish Agency for Economic and Regional Growth’s statistics portal. The agency is responsible for tourism statistics in Sweden, which form part of Sweden’s official statistics.

Guest night statistics

Who visits our destination? How are guest nights developing? What trends are emerging?

Use BI Syd to access statistics, reports, and insights that support informed decision-making and destination development.

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Visit Skåne

Working together with Visit Skåne, we engage in PR activities, press trips, and marketing initiatives to increase awareness of Ystad and the local tourism offering. Our goal is to strengthen Ystad’s appeal as a destination and attract more visitors from both Sweden and international markets.

We are also part of Tourism Matters, a collaborative initiative dedicated to strengthening the tourism industry in Skåne and contributing to a sustainable future for visitors, businesses, and local communities alike.

Hospitality training

Take part in our free hospitality training programme and gain practical tools to create positive visitor experiences, enhance service quality, and contribute to an even stronger culture of hospitality in Ystad.

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